Sunday, March 8, 2009

When fewer words work better than many...

Yesterday, we received a wedding invitation from my youngest brother and his fiance, who are being married in London in May, then coming to Australia via Russia to celebrate the occasion. In just a few words, the invitation conveys the excitement and moment of the occasion to the recipient.

The invitation is at once joyful, beautiful, simple, short and sweet. It is a perfect example of being efficient with words to communicate clearly and precisely.

The message? When you've achieved your writing purpose, stop writing.

http://www.wordwriteforsuccess.com.au/

1 comment:

  1. Dear Cathy -
    We, in The Netherlands, also received our invitation to the celebration of the registration of a lifetime committment by your "sardine-like" sibling and the love of his life.
    The charming preparations made and expressed in a minimalistic and modern way promise a day of shared joy to the invitees. Roll on 9.5.09.
    By the way, congrats on your professional website. Love, ML.

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