Business Web Copy

There are so many people operating businesses via the internet these days, hence the need to establish a website. Aside from the technological aspects of this process, web copy needs to be a reflection of the business itself.

As a business owner, you want potential customers to be impressed by the quality of your website and what it says about the service or goods you offer. This was the key thought in my mind when I wrote copy for my website last year. If there are errors in the written communication in your website, potential customers may assume, rightly or wrongly, that the service or goods you are offering are less than wonderful. Careful proofreading is essential.

Irrespective of your business type, your website must make a positive impact. The fact that your website is being viewed at all is exciting, given the incredible numbers of websites which exist these days. So, once you've been fortunate enough to have a potential customer (or even an accidental web crawler) looking at your site, you want to hook them properly with your web copy. If you can't do this, you have little chance of maintaining interest. Your web designer has a large part to play here to ensure there is visual impact and that the website is easily navigable, but errors in spelling, punctuation and grammar, as well as basic typographical mistakes, need to be identified by a different kind of expert - the proofreader and editor.

One of my customers has an accountancy business, primarily targetting Japanese business people who have business interests in Australia. For this reason, the bulk of her website is written in Japanese, however, she also required web copy written in English. This is where she sought my proofreading and editing advice. Check out her website to see what I mean - www.nakano-acc.com.au

Remember how easily a web crawler can click away from your site. It takes a split second. Give them a reason to stay there and take that crucial next step - the contact page. Excellent web copy delivers excellent results.

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